Yuthika Expands Beauty Range Across Hair, Skin, and Hygiene
Yuthika strengthens its market presence with a new variety of hair, skin, sun care, and hygiene products under the Yuthika and Nisha brands.
Yuthika is significantly boosting its footprint in the everyday beauty and personal care market. By leveraging its Yuthika and Nisha brands, the company has introduced an extensive array of products designed to cover every step of a consumer's daily grooming and wellness routine.
The expanded portfolio now spans multiple essential categories, including hair care, skin moisturisation, sun protection, bathing, and personal hygiene. With various formats and ingredients, the brand aims to offer tailored solutions for diverse consumer needs.
Comprehensive Hair Care Solutions
Under the Nisha and Yuthika banners, the brand has developed a multi-stage hair care system that addresses cleansing, conditioning, and styling.
- Nisha Shampoo & Conditioner: Consumers can choose from specialized variants such as Egg Protein, Almond & Olive Actives, and Avocado & Brahmi Oils. These are paired with matching conditioners to manage frizz, improve softness, and aid detangling.
- Yuthika Total Nourishing Portfolio: This includes targeted solutions like Absolute Repair Shampoo, Hair Fall Rescue Shampoo, and Intense Shine Shampoo.
- Nisha Professional Eversilk Serum: To complete the routine, the Eversilk Serum is available in Argan Oil, Pro-Vitamin, and Pink Hibiscus variants to provide a smooth, shiny finish.
Diverse Skin and Sun Care Formats
Recognising that skin needs vary by season and texture preference, Yuthika has introduced a wide variety of moisturising formats.
The skin care line includes the Yuthika Soft Touch Nourishing Body Lotion in Aloe Vera and Almond variants, as well as the lightweight Yuthika Naturals Super Light Gel featuring Hyaluronic Hydra Care. For colder months, the Intense Winter Care Cream offers deep nourishment with a blend of Shea Butter, Cocoa Butter, Mango Butter, Aloe Vera, and Coconut Oil.
The brand has also stepped up its sun protection game with two distinct options:
- Yuthika Sunscreen Lotion SPF 30 PA+++: A lightweight lotion for daily use.
- Yuthika Sun Shield Cream SPF 50 PA++++: A high-protection cream enriched with Vitamin C and Hyaluronic Acid.
Furthermore, the Yuthika Naturals Lip Therapy range offers various scents and finishes, including Soft Peach, Pearl Rose, and Cherry Gloss, in both balm and jar formats.
Fragrance-Driven Bathing and Hygiene
Yuthika is also tapping into the sensory experience of bathing through its fragrance-led collections. The Yuthika Naturals Shower Gel range features scents like Coral Rose, Purple Orchid, Forest Berries, and Fresh Lemon.
For those who prefer traditional cleansing, the Nisha Luxury Soap collection provides premium options such as Lily of the Valley, Exotic Rose, Lime Sparkle, and Saffron & Sandal.
In the realm of personal hygiene, the brand is introducing innovation with the Yuthika Selfcare Powder to Liquid Handwash. Available in Lemon and Neem & Tulsi variants, this product offers a unique, convenient way to maintain hand hygiene by mixing the powder with water.