Voice AI Boosts Revenue and Global Reach for Indian Firms
A new Nasscom-Krisp report reveals 30% of Indian organisations see revenue gains from Voice AI, with massive cost reductions and global expansion plans.
The landscape of Indian enterprise operations is undergoing a seismic shift as companies move from testing artificial intelligence to reaping tangible financial rewards. According to the India Voice AI Readiness 2026 report, released by Nasscom in partnership with Krisp, 30 per cent of scaled organisations have already reported a positive impact on their revenue due to the adoption of Voice AI.
Voice AI represents a sophisticated leap beyond traditional touch-tone menus or text-based chatbots. This technology automates real-time, two-way spoken conversations, allowing systems to listen to callers in natural language, understand their intent, access backend business systems, and respond with a human-like voice.
Massive Cost Reductions and Rapid Returns
The efficiency gains from integrating these intelligent voice systems are becoming impossible for businesses to ignore. The study highlights several critical metrics that underscore the technology's impact:
- Cost Efficiency: 61 per cent of surveyed organisations have recorded a reduction of more than 20 per cent in the cost per eligible interaction.
- Quick ROI: 68 per cent of enterprises are realising returns on their investments within a window of six to 24 months.
- Increased Investment: Two-thirds of companies expect their Voice AI allocations to surge by up to 50 per cent over the next two years.
While 31 per cent of surveyed entities have moved into limited production, only 13 per cent have fully scaled deployments across multiple customer journeys. The sectors leading this charge include BFSI (Banking, Financial Services, and Insurance), telecom, e-commerce, retail, and logistics.
India as a Global Proving Ground
One of the most significant findings of the report is how India's domestic linguistic diversity is acting as a springboard for international expansion. As companies master the complexities of Indian languages, they are finding themselves ready for the global stage.
Over one-third of organisations are now supporting at least three Indian languages in production. For those with advanced multilingual capabilities, 39 per cent identify global or multi-region customer operations as a major growth opportunity. These firms are increasingly targeting markets across North America, Latin America, Europe, the United Kingdom, the Middle East, and Africa.
Rajesh Nambiar, President of Nasscom, noted that this technology is transforming the Business Process Management (BPM) ecosystem. He stated that Voice AI provides a massive opportunity for India's BPM sector to move from traditional voice operations toward AI-enabled, multilingual operations with greater ownership of outcomes.
The Challenge of Real-World Performance
Despite the optimism, the transition from pilot to full-scale production requires overcoming significant technical hurdles. Davit Baghdasaryan, Co-Founder and CEO of Krisp, emphasized that the true test of Voice AI lies in its reliability during real-world conversations.
"India’s multilingual, multi-accent and often noisy contact center environment makes it one of the most demanding markets for Voice AI, and a proving ground for technology built to operate at global scale," Baghdasaryan said.
The industry is clearly prioritising accuracy to meet these demands. Currently, 63 per cent of organisations rank language accuracy among their top three spending priorities for Voice AI, recognizing that the technology's success depends entirely on how clearly and accurately human speech is understood.