Fight Propaganda with Facts on Social Media: Vinod Tawde
BJP UP in-charge Vinod Tawde tells workers to counter opposition lies on social media by highlighting government achievements and Kashi's development.
Bharatiya Janata Party (BJP) National General Secretary and Uttar Pradesh in-charge, Vinod Tawde, has called upon party workers to combat the lies, deception, and rumours spread by the opposition by using truth and verifiable facts on social media. Speaking at a specialized social media workshop in Varanasi, Tawde emphasized that digital platforms have evolved beyond mere presence; they are now powerful tools to connect with the masses and shape public opinion.
Addressing the workshop held at the Commissioner's Auditorium, Tawde urged workers not to simply react to existing narratives but to proactively build their own based on reality. He stressed the importance of using digital channels to showcase the government's achievements and the massive scale of development occurring in Kashi.
Engaging the Post-2000 Generation
A key highlight of Tawde's address was the need to bridge the generational gap. He noted that the youth born after the year 2000 have no direct memory of the governance era prior to 2014. Consequently, he advised workers to use facts to illustrate the stark differences between the previous administration and the current one.
"Today is the time not only to tell the youth, but also to listen to them," Tawde remarked, suggesting that social media content should be a two-way street that tells a compelling story of change and progress. He specifically encouraged the sharing of stories regarding Prime Minister Narendra Modi's 25-year journey in public life and the transformative work seen in Kashi.
The Strategy of Content, Creativity, and Continuity
The workshop provided technical insights into modern digital warfare. Harsh Chaturvedi, a member of the National Social Media Department, presented the "Kashi Vikas Gatha," focusing on the three Cs: Content, Creativity, and Continuity. This framework is designed to ensure that the party's message remains consistent and engaging across various platforms.
To underscore the scale of development, the following data regarding Kashi was highlighted:
- Total projects worth over Rs 61,000 crore have been initiated in Kashi.
- 536 projects out of 727 have already been completed.
- 191 projects are currently under construction.
Vikas Pandey, the Central Social Media Officer, further elaborated on the shifting nature of digital platforms, outlining how the organization intends to increase digital engagement to ensure government schemes reach a much wider audience through platforms like Facebook and Instagram.
Dignitaries in Attendance
The event commenced with traditional rituals, including the lighting of lamps and floral offerings to the portraits of Deendayal Upadhyaya and Shyama Prasad Mukherjee. The workshop saw a massive gathering of leadership, including:
- Regional President Ashok Chaurasia
- Metropolitan President Pradeep Agrahari
- District President Ramsakal Patel
- Cabinet Minister Anil Rajbhar
- Minister of State (Independent Charge) Ravindra Jaiswal
- Minister of State Hansraj Vishwakarma
The session was conducted by Madhukar Chitransh and attended by various state vice presidents, MLAs, MLCs, and local district coordinators, all aimed at synchronizing the party's digital voice across Uttar Pradesh.