Vijay Deverakonda’s UNHYPE Sells Out 10,000 Routines in Two Weeks
Vijay Deverakonda's skincare brand UNHYPE achieves massive success, selling 10,000 signature routines and generating ₹1.3 crore in just two weeks.
Actor Vijay Deverakonda has made a massive splash in the beauty industry with his new venture. His skincare brand, UNHYPE, has achieved a staggering milestone by selling out its entire launch edition of 10,000 VD Signature Routines in a mere fortnight. This rapid sell-out has generated an impressive ₹1.3 crore in revenue within just two weeks of its launch.
Massive Demand for Skincare Routines
The initial launch edition was highly sought after, consisting of 30,000 individual products distributed across the brand's specialized Acne Safe and Brightening routines. The demand was so high that the entire stock was pre-booked during the two-week window, marking a significant early success for the brand.
The UNHYPE philosophy centers on a simplified approach to skincare, designed specifically for Indian skin types and environmental conditions. Each VD Signature Routine follows a practical three-step method, combining:
- A face wash
- A moisturiser
- A sunscreen
A Milestone for the Co-Founder
Reflecting on the brand's explosive start, co-founder Vijay Deverakonda expressed his gratitude to his supporters. He noted that while the team believed in the products, the speed of the sell-out was truly incredible.
"I genuinely want to thank everyone who trusted us and chose to make UNHYPE a part of their everyday skincare. We knew we had built something we believed in, but seeing 10,000 routines sell out in two weeks is incredible. We’re completely sold out right now, and we’re working to restock as soon as possible."
Deverakonda also reassured fans who missed out on the initial launch that this is only the beginning and that more products are on the way.
What Comes Next for UNHYPE?
With the limited-edition VD Signature Routines now out of stock, the brand is shifting its focus to its regular product lines. UNHYPE is set to open sales for its standard Acne Safe and Brightening Routines starting October 3. These three-step skincare solutions will be available for purchase directly through the brand's official website, unhype.in, ensuring wider accessibility for customers following the initial limited-edition rush.