Vera Vita Living Launches Amaya in Hyderabad, Plans ₹600 Crore Senior Living Expansion
Vera Vita Living enters India's senior living sector with Amaya in Hyderabad, planning a ₹600 crore expansion across major Indian cities.
Vera Vita Living LLP has officially entered India’s premium senior living sector with the launch of its flagship residential community, Amaya, located in Hyderabad. This strategic move marks the beginning of an ambitious expansion plan, with the company aiming to invest approximately ₹600 crore over the next five years to develop hospitality-led senior living communities across major Indian cities.
Amaya: A New Standard for Senior Living in Hyderabad
Located in the growing corridor of the Outer Ring Road near the Kandlakoya reserve forest, Amaya is designed for seniors who wish to live life fully and on their own terms. The project is part of a massive 13-acre master plan, with the first phase spanning roughly 3 acres and featuring 256 residences. These homes will range from 1 BHK to 3.5 BHK configurations, with sizes spanning from 950 sq. ft. to 2,400 sq. ft.
The community aims to blend private residences with shared social spaces and professionally managed services. Residents will have access to a wide array of premium amenities, including:
- A premium clubhouse and multiple dining experiences
- Wellness and fitness spaces
- Landscaped gardens and walking trails
- Preventive healthcare and physiotherapy
- Emergency response, housekeeping, and concierge services
Empowering Independence and Dignity
The vision behind Amaya is to provide more than just luxury housing. Co-founder Arudradev Rao emphasized that the goal is to offer independence, dignity, choice, companionship, and peace of mind. The philosophy is to have essential services and support working quietly in the background, allowing residents the freedom to shape their own daily lives.
Dhruv Badruka, another co-founder, noted that the landscape of senior living in India is shifting. Modern seniors are financially independent, socially active, and highly attentive to health and wellness. They are looking for thoughtfully designed communities that allow them to pursue their interests and enjoy a fulfilling, active lifestyle.
Strategic Expansion Across India
Vera Vita Living has identified a significant development potential of approximately 1.5 million sq. ft. in Hyderabad alone. The company chose Hyderabad for its inaugural project due to several key advantages:
- Strong healthcare infrastructure
- Favourable climate and lower congestion compared to other metros
- Improving connectivity and access to large land parcels
- A demographic of technology professionals, entrepreneurs, and a large NRI population seeking dependable support for their elderly family members.
Following the Hyderabad launch, the company is evaluating expansion opportunities in several high-potential cities, including Visakhapatnam, Bengaluru, Chennai, Coonoor, and Pune.