Valuable Capital Group CEO Discusses New Investor Era at AFCM 2026
At AFCM 2026, Valuable Capital Group CEO Jess Cheung discusses how technology and Sahm are reshaping investor engagement in the Middle East.
At the AFCM Annual Conference 2026 held in Abu Dhabi, Jess Cheung, the Co-founder and CEO of Valuable Capital Group, provided a deep dive into the shifting landscape of global finance. Speaking on the theme “The Rise of a New Generation of Investors,” Cheung highlighted how the modern investor is moving away from traditional, purely transactional models toward a more integrated, technology-driven experience.
The discussion centered on how digital evolution is fundamentally altering how individuals access information, interpret market movements, and ultimately decide where to put their capital.
A Shift from Transactions to Engagement
According to Cheung, the modern investor is no longer satisfied with just having a gateway to the markets. Instead, they demand a holistic ecosystem that supports their unique decision-making processes.
“The next generation of investors is approaching investing differently. They are not simply looking for access to markets; they want the tools, information and connections that help them understand markets and make decisions in their own way,” said Jess Cheung.
He emphasized that technology's role is to make the investment journey more accessible, responsive, and connected to the actual ways people learn and participate in today's fast-paced financial environment.
The Sahm Model: Five Pillars of Investment
The evolution of these investor expectations is clearly visible in the growth of the Sahm App. Launched in 2023 in Saudi Arabia and licensed by the Capital Market Authority, the app has rapidly scaled to over two million registered users. The platform's success is built upon a specialized approach that views investing as a continuous journey rather than a single event.
Sahm’s strategy is structured around five critical stages of engagement:
- Learn: Providing foundational knowledge through initiatives like Sahm Academy.
- Analyse: Offering sophisticated market data and analysis tools.
- Ask: Integrating AI-powered assistance to answer real-time queries.
- Share: Facilitating interaction through the Sahm Community.
- Invest: Providing seamless access to both Saudi and U.S. markets.
This "Limitless Investors" proposition aims to cater to diverse goals and preferences, ensuring that whether an investor is a novice or a seasoned pro, they have the necessary support to navigate the markets.
Rapid Expansion in the Middle East
Valuable Capital Group has significantly bolstered its footprint in the Middle East over the last three years. Following the success of its Saudi Arabian operations, the Group expanded its regulated presence in the UAE. In April 2026, Sahm Financial Limited received its license from the Dubai International Financial Centre (DFSA), marking a major milestone in the Group's regional growth strategy.
As a comprehensive financial services provider, Valuable Capital Group Limited (VCGL) continues to operate licensed entities across major global hubs, including Hong Kong, the United States, Singapore, Saudi Arabia, the UAE, and Kazakhstan, serving millions of users worldwide with multi-asset global investment services.