Thhiya Builds New Decision Layer for Global Workforce Expansion
Thhiya, developed by NC Global, simplifies international expansion by centralizing provider discovery, verification, and comparison for businesses.
Expanding a business across international borders is a massive undertaking, but the real headache often begins after a company decides to go global. While the market is flooded with payroll firms, HR technology platforms, and compliance specialists, choosing the right one for a specific country remains a daunting task. To bridge this critical gap, Thhiya, a New Delhi-based workforce marketplace developed by NC Global, has launched a platform designed to streamline provider discovery, verification, and comparison.
Solving the Paradox of Choice in Global Hiring
For founders, CXOs, and HR leaders, the problem isn't a lack of options—it is the overwhelming complexity of those options. A provider that excels in one market might lack the necessary strength or compliance depth in another. Currently, decision-makers must navigate a fragmented landscape of websites, introductory calls, and scattered pricing documents to find a fit.
Thhiya aims to eliminate this friction by bringing all essential information onto a single platform. Instead of jumping between multiple sources, businesses can now:
- Review specific service offerings in detail.
- Explore available pricing structures early in the process.
- Understand compliance capabilities across different regions.
- Compare multiple providers side-by-side before initiating contact.
The platform does not make the final choice for the buyer; rather, it organizes the research phase, allowing businesses to build an informed shortlist with much higher confidence.
The Intent Score: Cutting Through the Noise of Reviews
One of the most significant hurdles in B2B procurement is interpreting customer feedback. A review regarding payroll support in one country may be entirely irrelevant to a company looking for onboarding assistance in a different market. This makes reading hundreds of individual reviews an inefficient use of time.
To solve this, Thhiya has introduced its proprietary Intent Score. This system analyzes vast amounts of feedback to identify recurring patterns, highlighting consistent strengths and common concerns. By organizing these signals, the platform allows buyers to grasp the broader customer experience of a provider at a glance, rather than getting lost in anecdotal evidence.
Leveraging Proven Expertise and Operational Excellence
Thhiya is built upon the foundational expertise of NC Global, which has extensive experience in go-to-market strategies and global workforce risk frameworks across India and North America. The methodologies integrated into the platform have previously delivered significant results for clients, including:
- A 38 percent improvement in closure rates.
- A 60 percent reduction in compliance errors.
- The automation of approximately 90 percent of manual tasks.
By transitioning these high-level consulting methods into a scalable product, Thhiya makes sophisticated global expansion tools accessible to a much wider range of businesses. At its early stage, the platform has reported a pre-money valuation of ₹3.6 crore.