Cinema to Boost India's Tourism, says Gajendra Shekhawat
Union Minister Gajendra Singh Shekhawat urges the film industry to showcase India's culture and tourism at FICCI FRAMES 2026.
Union Minister Gajendra Singh Shekhawat has emphasized the immense potential of the film industry to act as a catalyst for national growth. Speaking at the 26th edition of FICCI FRAMES in Mumbai, he urged filmmakers to actively showcase India’s rich tourism, diverse culture, and unique traditions on the global silver screen.
A Powerful Tool for Cultural Promotion
During the inaugural session of the prestigious media convention, Shekhawat noted that the visual storytelling inherent in cinema can have a profound effect on how the world perceives India. He highlighted that strategic film shoots in specific locations could serve as a massive driver for the tourism sector.
"If our film industry works to showcase India's tourism, culture, and cultural diversity, it will certainly yield far-reaching and positive impacts for the country," the Minister stated, underscoring the symbiotic relationship between media and national identity.
Reflecting on 26 Years of FICCI FRAMES
As the convention marked its 26th year, Shekhawat reflected on the evolution of the platform. Over nearly three decades, FICCI FRAMES has become a cornerstone for innovation, helping to mature India's media and entertainment sectors through constant technological and creative shifts.
He further noted that in an era where technology deeply permeates daily life, the discussions surrounding responsible and authentic content creation have become more vital than ever. The convention serves as a global hub where creators, policymakers, and investors converge to navigate the complexities of a transforming media landscape.
Innovation and Global Ambition at FICCI FRAMES
The 26th edition of the convention has placed a heavy focus on the future of the industry, covering cutting-edge topics such as:
- Artificial Intelligence: Exploring how AI is reshaping content creation.
- Immersive Technology: The rise of interactive media and new viewer experiences.
- Intellectual Property: Strategies for building Indian IP that resonates with global audiences.
Beyond high-level discussions, the event provides practical opportunities for creators. This includes Frame Your Idea (FYI), a unique platform allowing independent screenwriters to pitch directly to major production houses, and the BAF Awards, which honors excellence in animation, gaming, and visual effects (VFX).