Saya Piazza Secures 55,000 Sq Ft Lease for Top Global Brands
Saya Group's Saya Piazza in Noida attracts major brands like Gold's Gym and Viking Gaming, leasing 55,000 sq. ft. of premium retail and lifestyle space.
The premium high-street development Saya Piazza, situated in Sector 131, Noida, has achieved a major milestone by leasing approximately 55,000 sq. ft. of space to a diverse mix of fitness, gaming, food and beverage, and lifestyle brands. Located strategically opposite the Golf Course in Jaypee Wish Town, the project is rapidly transforming into a premier lifestyle hub for the region's affluent residents.
Major Anchors: Gold's Gym and Viking Gaming Lead the Charge
A significant portion of this recent leasing activity is driven by large-format experiential brands. Gold's Gym and Viking Gaming have collectively secured more than 33,900 sq. ft. of space within the development.
- Gold's Gym: As one of India's most established fitness chains with over 150 clubs nationwide, its entry provides a high-end fitness destination for the local community.
- Viking Gaming: This brand is set to introduce a large-scale entertainment and gaming experience, adding a vital experiential layer to the project's retail mix.
Beyond these anchors, an additional 20,000 sq. ft. has been leased to a variety of popular names, including Brewhouse, Domino’s, ShreeJee, and Looks Salon. Notably, Brewhouse has taken up 7,402 sq. ft. to cater to the growing demand for brewery and dining experiences.
A Curated Lifestyle Destination in Noida
Spanning roughly 2 lakh sq. ft., Saya Piazza is designed to be more than just a shopping center; it is an integrated ecosystem. The development features a massive 360-foot frontage, ensuring high visibility for its nearly 350 shops. The space is intelligently divided to serve various consumer needs throughout the day:
- Retail: Approximately 1.5 lakh sq. ft. dedicated to premium retail brands.
- Dining & Entertainment: Over 50,000 sq. ft. reserved for food courts, fine dining, and leisure activities.
- Brand Mix: A planned curation of over 100 international and national brands.
Strategic Vision for Jaypee Wish Town
The project is specifically positioned to serve the High Net Worth Individuals (HNIs) and the affluent residential catchment of Jaypee Wish Town and surrounding Noida sectors. By blending fitness, gaming, shopping, and dining, the development aims to create multiple consumer touchpoints from morning to night.
"Leasing momentum at Saya Piazza reflects the strong potential of its location and our vision to create a differentiated lifestyle destination," said Mr. Vikas Bhasin, Managing Director of Saya Group. He emphasized that the goal is to bring together the right mix of experiences to make the project a true destination for the Noida market.