Fueling Finance: Sahm Capital and SASCO Ink Strategic Deal
Sahm Capital and SASCO sign a strategic deal in Riyadh to offer investment incentives to fuel retail app users via a new referral program.
In a move that bridges the gap between everyday automotive services and the world of financial markets, Sahm Capital and the Saudi Automotive Services Company (SASCO) have signed a strategic cooperation agreement. The partnership was formalized on the sidelines of the 25th WPC Energy Congress held in Riyadh, Saudi Arabia.
A New Bridge to Investment
The core of this collaboration is designed to make investing more accessible to the general public. Under the terms of the agreement, users of the SASCO mobile app who open an investment account with Sahm Capital through a specific approved referral program will be eligible for financial incentives. These incentives will be subject to the applicable terms and conditions of the program.
By integrating SASCO’s massive consumer reach with Sahm Capital’s digital infrastructure, the initiative creates a streamlined channel for everyday consumers to enter the investment landscape.
Combining Scale and Technology
The partnership leverages the strengths of two industry leaders:
- SASCO: Established in 1982 and listed on the Saudi Exchange (Tadawul: 4050), SASCO is a powerhouse in fuel retail. It operates over 700 fuel stations, convenience stores, and automotive service centers across the Kingdom, boasting a digital user base of more than 600,000 people via its app.
- Sahm Capital: A CMA-licensed financial services firm, Sahm Capital has seen rapid growth, with its Sahm App surpassing two million users. The app has even secured the No. 1 spot in the Finance category on the Saudi App Store.
"Our cooperation with SASCO connects everyday consumer services with digital investing, opening up more possibilities for people to participate in the financial markets," stated Bruce Ma, Vice President of Sahm Capital.
What the Sahm App Offers
The Sahm App is designed as a comprehensive gateway for investors, providing a single platform to access both the Saudi and U.S. markets. To support its users, the platform integrates several high-tech and educational features:
- Advanced Tools: Real-time market data, sophisticated trading tools, and deep analysis capabilities.
- AI Integration: AI-powered assistance to help users navigate their investment journeys.
- Education: The Sahm Academy provides resources for those looking to improve their financial literacy.
- Community: An in-app investor community where users can connect and share insights.
About the Partners
Sahm Capital Financial Company is based in Riyadh and is licensed by the Capital Market Authority (CMA) for a wide range of activities, including dealing, advising, custody, and managing investments. Its philosophy, "Limitless Like You," drives its focus on digital innovation and local partnerships.
Saudi Automotive Services Company (SASCO) continues to be a pillar of Saudi Arabia's mobility infrastructure, providing essential fuel, vehicle services, and traveler facilities through its extensive network of stations across the Kingdom.