Razorpay Merchants Can Now Accept Apple Pay Online and In-Store, With No Card Entry or OTPs
Razorpay brings Apple Pay to India, allowing seamless payments via Face ID and Touch ID without the need for OTPs or manual card entry.
SLUG: razorpay-apple-pay-india-launch FOCUS: Razorpay Apple Pay India SEO_TITLE: Razorpay Launches Apple Pay for Online and In-Store Payments SEO_DESC: Razorpay brings Apple Pay to India, allowing seamless payments via Face ID and Touch ID without the need for OTPs or manual card entry. TAGS: Technology News, Business News, Digital Payments, India SLUG: razorpay-apple-pay-india-launch
Razorpay Merchants Can Now Accept Apple Pay Online and In-Store
In a significant move for India's digital payment landscape, Razorpay has announced that Apple Pay is now live for both online and in-store transactions across the country. This integration allows eligible shoppers to complete purchases with unprecedented speed, eliminating the traditional friction of manual card entry and the wait for SMS-based One-Time Passwords (OTPs).
Major brands including Zepto, Ixigo, Indigo, Tata 1mg, and JioMart are among the thousands of businesses already offering this seamless payment method to their customers.
A Faster Way to Pay: No More OTPs or Card Details
The introduction of Apple Pay on the Razorpay platform marks a shift in how transactions are authenticated in India. Following a new framework introduced by the RBI in September 2025—which came into effect in April 2026—payment providers are now empowered to move beyond SMS OTPs toward more secure and efficient authentication methods.
With Apple Pay, the checkout process is transformed into a matter of seconds. Instead of typing in long card numbers or waiting for a text message, shoppers can simply:
- Select Apple Pay at the checkout screen.
- Review the payment details.
- Confirm the transaction instantly using Face ID, Touch ID, or a device passcode.
Enhanced Security Through Tokenisation
Beyond convenience, the integration offers a superior layer of security. Apple Pay utilizes tokenised card credentials, ensuring that a shopper's actual card number is never shared with the merchant. This method provides a robust defense against fraud and helps businesses reduce the risk of chargebacks.
The service is highly versatile, working across the entire Apple ecosystem, including:
- iPhone and Apple Watch
- iPad and Mac
- Apple Vision Pro
- Web browsers like Chrome and Firefox on PCs
What This Means for Indian Merchants
For businesses, the primary advantage is a reduction in "checkout friction." By minimizing the steps between a customer deciding to buy and the payment being successful, merchants can expect higher conversion rates. Rahul Kothari, COO of Razorpay, noted that the goal is to make paying the easiest part of the buying experience, allowing businesses to offer these modern features without having to rebuild their existing checkout flows.
Razorpay's update extends its previous support for Apple Pay international transactions to include domestic payments within India. For merchants using the Razorpay Standard Checkout, the feature can be enabled easily, provided they meet the necessary requirements, allowing them to tap into a global standard of payment technology through a single, reliable infrastructure.