Rajkummar Rao Named the New Face of RANNR Footwear
Acclaimed actor Rajkummar Rao joins RANNR, the sports and athleisure brand from House of Lehar, as its new face to drive growth in India.
In a major move to capture the hearts of India's fitness and fashion enthusiasts, acclaimed actor Rajkummar Rao has been officially announced as the brand ambassador for RANNR. The sports and athleisure footwear brand, which hails from the prestigious House of Lehar (Lehar Footwears Limited), aims to leverage Rao's massive popularity to strengthen its footprint in the rapidly growing Indian footwear market.
A Partnership Built on Authenticity and Individuality
RANNR, a brand designed for a new generation of consumers, focuses on a blend of style, comfort, performance, and value. The brand's philosophy, “Power in Every Step,” finds a perfect match in Rajkummar Rao. Known for his unconventional career choices and immense versatility in Indian cinema, Rao embodies the brand's core belief in individuality and carving one's own unique path.
The collaboration will be visible across multiple platforms. Fans can expect to see the actor featured in upcoming brand campaigns spanning:
- Digital and E-commerce platforms
- Retail outlets and Offline channels
- Print media and Outdoor advertising
Leadership Insights on the New Chapter
For Lehar Footwears Limited, the launch of RANNR represents a significant evolution. Raj Kumar Agarwal, Chairman of Lehar Footwears Limited, expressed his enthusiasm regarding the partnership, noting that the brand required a face that felt authentic and aspirational to the Indian consumer.
“We wanted the face of the brand to be someone whose journey feels authentic, aspirational and deeply relatable to Indian consumers. Rajkummar has built his career through talent, perseverance and by creating his own path, and those qualities strongly connect with what we want RANNR to stand for,” said Agarwal.
Reflecting on the association, Rajkummar Rao shared his personal connection to the brand's mission. He noted that the idea of taking that first step and moving forward in one's own way is a sentiment he lives by. He described RANNR as a fresh, young Indian brand that brings a new perspective to everyday movement and footwear comfort.
About the Brand and its Legacy
RANNR is not a newcomer to the industry in terms of expertise; it is backed by the decades-long manufacturing and distribution ecosystem of Lehar Footwears Limited. While RANNR targets the modern sports, running, walking, and lifestyle segments, it relies on the established foundation of its parent company to ensure quality and performance.
As the brand expands its presence across the sports and athleisure categories, this partnership with Rao marks a strategic step in connecting with a diverse demographic of Indian consumers looking for contemporary footwear solutions.