Vocal for Local: PM Modi Hails Indian Products' Global Leap
PM Modi highlights how the Vocal for Local spirit is taking Indian makhana and pulses to global markets in his 139th Mann Ki Baat episode.
Prime Minister Narendra Modi, in the 139th episode of his monthly radio program 'Mann Ki Baat', asserted that the growing national embrace of indigenous goods is successfully propelling Indian produce onto the global stage. He highlighted that the spirit of Vocal for Local is not just a domestic movement but is actively opening new international markets for India's rural artisans and farmers.
From Bihar and Karnataka to the World
Sharing concrete examples of this global expansion, the Prime Minister noted how local produce from diverse corners of India is gaining international acclaim. He specifically mentioned that Makhana (foxnut) from Purnia in Bihar has now reached the markets of Greece. Similarly, Arhar dal (pulses) from Kalaburagi in Karnataka is being exported to the Maldives.
According to the Prime Minister, these milestones signify a shift in how the world perceives Indian agricultural products, creating lucrative new opportunities for the country's farming community.
Tribal Art Wins Global Recognition
PM Modi also lauded the tribal communities of Maharashtra for their ability to merge traditional craftsmanship with modern market demands. He pointed toward the initiative 'Shabri Naturals', where products derived from bamboo, honey, Chir, and Mahua are being marketed.
The Prime Minister revealed that the packaging of these products, which features authentic tribal art, has been honored with Japan's prestigious 'Good Design Award', proving that Indian traditional aesthetics can meet international standards of excellence.
A Festive Call for Atmanirbhar Bharat
With the festive season of Diwali and Chhath approaching, the Prime Minister made a personal appeal to citizens to consciously prioritize locally crafted goods. He emphasized that the resurgence of the Khadi and handicraft sectors is directly empowering skilled artisans across the nation.
"During festivals, we buy many things for our families and loved ones. This time too, when you shop, please prioritise products made by local artisans. Your purchases will encourage them," PM Modi remarked.
He further explained that the success of the 'Vocal for Local' campaign is intrinsically linked to the realization of the dream of Atmanirbhar Bharat (self-reliant India).
Cleanliness and Community Spirit
Beyond commerce, the Prime Minister touched upon the importance of sanitation ahead of the upcoming festivals. He urged citizens to participate actively in cleanliness drives, stating that small individual efforts in keeping their surroundings clean can lead to significant collective changes.
Celebrating 12 Years of Mann Ki Baat
Reflecting on the journey of the program, PM Modi recalled that 'Mann Ki Baat' began 12 years ago on the occasion of Vijayadashami. He described the program as a wonderful opportunity to celebrate the dedication, courage, and spirit of service exhibited by the common man of India, thanking the listeners for being both fellow travelers and guides throughout the journey.
The broadcast was followed by leaders and citizens nationwide, including Odisha Chief Minister Mohan Charan Majhi in Bhubaneswar, and Union Minister Annapurna Devi and BJP leader Nitin Nabin in Ranchi, Jharkhand.