PM Modi Boosts Morale of Artisans: Record Sales for Khadi and Village Industries
PM Modi highlights record sales of Khadi and Village Industries sector, urging citizens to buy local during the festive season.
Prime Minister Narendra Modi, in the 139th episode of his monthly radio programme 'Mann Ki Baat', has once again brought the spotlight to the rising success of the Khadi and Village Industries sector. The Prime Minister urged citizens to prioritise products crafted by local artisans during the upcoming festive season, emphasizing the the Khadi and Village Industries sector's growth as a symbol of self-reliance.
A Symbol of Modern India's Confidence
Manoj Goel, the Chairman of the Khadi and Village Industries Commission (KVIC), expressed profound gratitude to the Prime Minister. He stated that the Prime Minister's continuous inspiration has transformed Khadi from a traditional identity into a powerful engine for employment generation, women's empowerment, and the strengthening of the rural economy.
According to Goel, Khadi has evolved into more than just a fabric; it is now the cultural heritage of the country and a symbol of the spirit of Swadeshi (indigenous) and economic empowerment for modern India.
Milestones of the 'Mann Ki Baat' Influence
The impact of the Prime Minister's appeals via 'Mann Ki Baat' has had a tangible effect on sales figures. Chairman Goel recalled that the journey began on October 3, 2014, in the very first episode of the programme, where PM Modi first called upon the citizens to buy at least one Khadi product. This appeal led to a record volume of sales the very next day.
The trend of record-breaking sales has continued over the years:
- October 2, 2022: The Khadi Bhawan at Connaught Place recorded sales of Rs 1.34 crore.
- October 2, 2023: Sales at the same outlet reached over Rs 1.52 crore.
- October 25, 2026: In the 139th episode, the Prime Minister highlighted that sales of Khadi and Village Industries products exceeded Rs 28 crore in a single day on Gandhi Jayanti.
Unprecedented Growth and Future Targets
KVIC Chairman Manoj Goel attributed the unprecedented growth of the sector to the Prime Minister's vision and policies. The sector has seen a massive surge in turnover and employment.
"In the 2025-26 financial year, the turnover of the sector surpassed Rs 1.87 lakh crore, while providing employment to over 2.04 crore people," Goel stated.
Looking ahead, the sector is ready to reach its ambitious turnover target of Rs 2.51 lakh crore in the near future, further cementing its village industries' role in building a self-reliant India.