Ladakh Liquor Traders Fight Back: Demand Fair Policy, Slam 'Selective' Targeting
The All Ladakh Liquor Traders Association urges a fair excise policy and questions selective targeting of their business by activists.

The All Ladakh Liquor Traders Association has stepped forward to defend the livelihoods of those engaged in the alcohol trade, urging the administration and civil society to weigh the economic fallout before imposing any restrictive measures. In a strongly worded press conference, the association questioned why their business is being selectively targeted while other highly profitable commercial activities remain under the radar.
A Diverse Trade Under Pressure
The Association emphasized that liquor trading in Ladakh is a legally licensed business that transcends religious boundaries. They pointed out that individuals from various communities—including Buddhists, Muslims, Christians, and Hindus—are actively involved in the trade. By doing so, they rejected the narrative that the business is dominated by a single community, arguing that any policy decisions should not unfairly target one specific section of society.
The representatives raised a critical point regarding equality in business regulation. They questioned why the scrutiny is focused so heavily on liquor traders when other sectors, such as government contracting and competitive bidding, also generate massive profits. They argued that if the goal is fairness and equality, the same principles of scrutiny should be applied consistently across all commercial sectors.
Financial Risks and Investment Fears
A primary concern for the traders is the massive financial investment already poured into the business. The Association highlighted that many traders, especially new entrants, have spent lakhs of rupees on infrastructure, stock, and government licenses.
In some alarming cases, traders reported that they have not even had a full month to operate their businesses, let alone recover their initial investments. The Association warned that sudden policy shifts or forced closures would place an unbearable financial burden on these traders and their families, urging the administration to conduct a thorough financial impact assessment before acting.
Clash with Sonam Wangchuk
A significant portion of the press conference was dedicated to criticizing climate activist Sonam Wangchuk. The Association accused Wangchuk of holding contradictory views on alcohol. While he has reportedly advocated for Ladakh to become a "dry region," the Association noted that traditional beverages like chang are often viewed more positively.
The representatives questioned why liquor is being singled out for prohibition while other harmful substances, such as cigarettes and drugs, or issues like meat consumption, are not being addressed with the same intensity. They argued that if the genuine goal is to protect Ladakh's social fabric and environment, the approach must be holistic and consistent.
The 'Ule Topo' Controversy
The Association also leveled specific allegations regarding 'Ule Topo', a homemade apple wine. They questioned whether this product possesses the necessary government licenses and asked why the administration has remained silent on its sale. They accused Wangchuk of selective activism and urged him to stop interfering with the legal livelihoods of traders.
In a bold statement, the Association declared that they would support a complete prohibition only if the same standards were applied to drugs, cigarettes, and meat consumption.
Revenue and Social Responsibility
Beyond the emotional and social arguments, the Association pointed to the hard numbers. They highlighted the significant revenue the government earns through liquor taxes, GST, and license fees. They questioned the fairness of imposing further financial burdens or restrictions on a sector that already contributes heavily to the public treasury.
However, the traders also acknowledged the social challenges associated with alcohol. Instead of prohibition, they proposed:
- Social Awareness Campaigns: Launching wide-scale programs involving all religious and community organizations.
- Youth Protection: Focusing on the harmful effects of alcohol and drug abuse specifically among the younger generation.
- Community Welfare: Channeling resources toward education and social welfare to combat addiction.
The All Ladakh Liquor Traders Association concluded by calling for a fair excise policy and meaningful consultation with stakeholders before any drastic changes are implemented.