Juhi Chawla Brings 90s Magic to Apple’s Diwali Campaign
Juhi Chawla brings back 90s nostalgia in Apple's 'Step Into the Light' campaign, recreating the magic of 'Roop Suhana Lagta Hai'.
Bollywood icon Juhi Chawla is taking fans on a nostalgic trip back to the 1990s. In a stunning collaboration for Apple’s Diwali 2026 campaign, titled ‘Step Into the Light’, the actress revisits the charm of one of her most beloved cinematic moments, blending vintage Bollywood glamour with cutting-edge technology.
A Cinematic Tribute to 'Roop Suhana Lagta Hai'
The heart of the festive film lies in its musical inspiration. The campaign draws from the hit song ‘Roop Suhana Lagta Hai’ from the 1994 blockbuster The Gentleman. While the original track was a masterpiece composed by AR Rahman and adapted by Anu Malik, this new version offers a contemporary folk reinterpretation, breathing new life into the classic melody for a modern audience.
Rajasthan's Grandeur Meets iPhone Innovation
The visual storytelling of the campaign is as opulent as its music. Shot at the historic 19th-century Tijara Fort in Rajasthan, the film is a feast for the eyes, featuring:
- High-Tech Cinematography: The entire short was filmed using the iPhone 18 Pro, showcasing the device's ability to capture rich detail and vibrant colors.
- Atmospheric Settings: The footage glides through candlelit corridors and showcases the shimmering beauty of traditional Indian textiles.
- Siting and Style: Juhi Chawla looks regal in a purple ensemble designed by the luxury fashion label Raw Mango, perfectly