Global Shifts: Opportunities and Challenges for Indian MSMEs
Shreekant Somany of Somany Ceramics explains how Indian MSMEs can leverage global supply chain shifts to drive growth and competitiveness.

The landscape of international trade is undergoing a massive transformation, presenting a complex mix of hurdles and prospects for India's Micro, Small, and Medium Enterprises (MSMEs). Speaking on the sidelines of the CII Global MSME Business Summit, Shreekant Somany, Chairman and Managing Director of Somany Ceramics Ltd, emphasized that while global headwinds are daunting, they also serve as a significant catalyst for growth if approached correctly.
Navigating a Changing Trade Landscape
The global economic environment is currently being reshaped by several critical factors, including:
- Shifting international trade patterns and geopolitical uncertainties.
- Changing tariff structures across major economies.
- Rapid technological advancements.
- A massive realignment of global supply chains.
Somany noted that as global businesses look to diversify their sourcing and build more resilient supply chains, they are increasingly turning toward reliable markets. This shift creates a unique window for India to step in as a preferred manufacturing and sourcing partner.
The Need for Collaboration
To truly capitalize on these shifts, Somany stressed that a unified approach is essential. He highlighted the importance of MSMEs working in close coordination with both the government and larger industries. He pointed out that the Confederation of Indian Industry (CII) has been actively providing the government with vital inputs regarding the specific needs and obstacles faced by the MSME sector.
"There is a need for MSMEs and the government to work together—along with industries—to seize the opportunities arising from ongoing global changes," Somany remarked, acknowledging that while government policies show a strong focus on this sector, collective action is key.
Overcoming Persistent Hurdles
Despite the potential for growth, the path is not without significant obstacles. Somany identified several persistent challenges that MSMEs must navigate, including:
- Fluctuating and rising operational costs.
- Complex tariff structures.
- Difficulties in accessing necessary finance.
Turning Opportunities into Real Growth
A key takeaway from Somany's insights is that the mere existence of global opportunities does not guarantee business success. For Indian enterprises to thrive on the world stage, they must bridge the gap between potential and performance.
He argued that Indian MSMEs must be prepared to meet rigorous global expectations across several metrics:
- Quality and Standards: Adopting internationally recognized quality systems.
- Efficiency: Improving productivity and maintaining strict delivery timelines.
- Innovation: Investing in Research and Development (R&D) and modern manufacturing processes.
- Digitalization: Embracing digital technologies and skilled manpower.
- Sustainability: Implementing sustainable business practices to meet modern global demands.
Somany concluded with a vital piece of advice for small business owners, stating that competitiveness should not be viewed as a one-time milestone to be reached, but rather as a "continuous process" of improvement and adaptation.