TIMEX Presents India Beach Fashion Week Season 12: ‘The Sanctuary’ Set to Bring Fashion, Music and Destination Culture to Goa
IBFW Season 12 'The Sanctuary' arrives in Goa this October, blending fashion, music, and destination culture with Timex and Sweaty Betty.
The countdown to one of India's most anticipated fashion spectacles has officially begun. The 12th season of India Beach Fashion Week (IBFW) was unveiled during a glamorous Curtain Raiser and Media Launch held in Gurugram, signaling the start of a journey that will culminate in the coastal paradise of Goa.
Scheduled for 9 and 10 October 2026 at The Westin Goa in Anjuna, this upcoming edition introduces a transformative theme titled “The Sanctuary.” This concept aims to move beyond a traditional runway, offering an immersive celebration that weaves together fashion, music, design, travel, hospitality, and the unique destination culture that defines Goa.
A Visionary Evolution: ‘The Sanctuary’
Speaking at the launch event, Pallav Ojha, the Founder and CEO of India Beach Fashion Week, detailed how the event has matured from a niche platform into a massive annual festival. He noted that while IBFW was originally established to provide a dedicated stage for resort fashion in India, it has evolved into a multi-sensory experience.
"The Sanctuary is about taking that experience to the next level. We want people to experience fashion differently, moving through different stages, sounds, designers and spaces while being part of the energy of Goa." — Pallav Ojha
Ojha extended a warm welcome to designers, artists, brands, and fashion enthusiasts, inviting them to immerse themselves in the high-energy atmosphere of the upcoming Goa edition.
TIMEX: Four Years of Style and Precision
The event also marked a significant milestone for TIMEX, which returns as the presenting partner for the fourth consecutive year. Deepak Chhabra, Managing Director of Timex India, emphasized that the brand's association with IBFW is about more than just sponsorship; it is about the intersection of watches, lifestyle, and self-expression.
During Season 12, TIMEX will be deeply integrated into the fashion narrative. Attendees can expect to see watches playing a central role in personal styling through:
- Curated watch styling and fashion presentations.
- Exclusive designer collaborations.
- Engaging backstage content.
- Storytelling led by digital creators.
Chhabra also lauded Pallav Ojha for his ability to continuously innovate, ensuring that TIMEX watches are seamlessly woven into the evolving fashion environment of the festival.
New Partnerships and Industry Legends
Season 12 is set to expand its lifestyle footprint with the debut of Sweaty Betty as the Official Activewear Partner. Kamal Bhutani expressed excitement about this first-time collaboration, noting that the brand's focus on movement and activewear perfectly aligns with IBFW's emphasis on fashion, fitness, and wellness within the "Sanctuary" theme.
The event also provided a platform for seasoned industry voices, including designer Felix Bendish. Reflecting on his 20-year career in the fashion industry, Bendish shared his enthusiasm for participating in this landmark edition of the fashion week.