Herbalife India Named Official Nutrition Partner for Asian Games 2026
Herbalife India becomes the Official Nutrition Partner for the Indian contingent at the Aichi-Nagoya 2026 Asian Games.
In a significant boost for India's sporting ambitions, Herbalife India has officially teamed up with the Indian Olympic Association (IOA). The health and wellness leader will serve as the Official Nutrition Partner for the Indian contingent competing in the upcoming 20th Asian Games, scheduled to take place in Aichi-Nagoya, Japan, from September 19 to October 4, 2026.
This strategic alliance aims to bolster the support system for Indian athletes by focusing on a critical pillar of high-performance sports: science-backed nutrition. As the competition intensifies, the partnership seeks to enhance athlete preparation, recovery, and overall on-field performance.
Strengthening the Athlete Support Ecosystem
The collaboration was highlighted during the Athlete Send-off Ceremony held in New Delhi on September 8, 2026. Leadership from Herbalife India, including Akash Mehrotra and Ratnesh Lal, officially commenced their support for the contingent during the event.
Speaking on the significance of this milestone, Ajay Khanna, Managing Director of Herbalife India, expressed immense pride in supporting Team India. He noted that the company intends to leverage decades of global expertise in sports nutrition to ensure athletes have the tools required to perform at their absolute peak. He also emphasized that the partnership aims to inspire a healthier, more active lifestyle across the entire nation.
P. T. Usha, President of the Indian Olympic Association, welcomed the partnership, stating that credible support is invaluable as athletes prepare for the intense rigors of continental-level competition. She noted that this collaboration strengthens the existing ecosystem designed to help Team India compete with confidence and pride on the global stage.
A National Campaign for Sports Nutrition
To coincide with the Games, Herbalife India has rolled out an extensive national campaign. Spanning both print and social media, the campaign will:
- Spotlight the incredible journey of the Indian contingent.
- Raise awareness regarding the vital role that specialized nutrition plays in professional sports.
- Celebrate the dedication of the athletes representing India at Aichi-Nagoya 2026.
This partnership marks a continued commitment by Herbalife India to prioritize athlete wellbeing and contribute to the rapidly evolving sporting landscape in India.