Habuild's Late-Night Check-In Raises Questions About Sleep Habits
A Habuild survey of 3 lakh+ people shows 16% remain awake near midnight, highlighting the link between sleep routines and heart health.

In a revealing experiment conducted ahead of World Heart Day, habit-building platform Habuild discovered that a significant portion of the population struggles to wind down at a reasonable hour. By asking over 3 lakh participants a simple question near midnight—“Are you still awake?”—the platform gained a unique glimpse into the late-night sleep habits of modern India.
The findings suggest that despite the midnight hour being a time when most should be resting, approximately 16% of the respondents were still active and awake.
The Connection Between Sleep and Heart Health
While discussions regarding cardiovascular wellness frequently revolve around diet and physical exercise, the Habuild study highlights a crucial, often ignored component: the quality of our nighttime routines. The data suggests that sleep is not just a period of rest, but a fundamental pillar of maintaining a healthy heart.
The study also drew a clear distinction between different lifestyle groups:
- Healthy Habit Followers: Only 10% of those who practice daily habits, such as yoga, were still awake near midnight.
- Unhealthy Habit Followers: Among those who do not follow healthier routines, the number of people still awake jumped to 20%.
The participant demographic for this study was predominantly aged 45 and above, a group where sleep hygiene becomes increasingly vital for long-term health.
Small Choices, Big Impact
Saurabh Bothra, Co-founder of Habuild and a Yoga Instructor, noted that health is often misunderstood as a daunting list of tasks like intense exercise or strict dieting. Instead, he emphasized that health is shaped by the small, daily choices we make, including when we decide to slow down.
"The late-night check-in was a simple experiment, but seeing that 16% of people were still awake close to midnight made us pause. It made us think about how much we continue to carry into the night," said Saurabh Bothra.
Bothra suggested that self-care can be as straightforward as putting away a smartphone, practicing mindful breathing, and ensuring timely sleep. He also shared a lighthearted piece of advice for mental and physical peace: "Har Cheez Dil Pe Mat Liya Karo" (Don't take everything to heart).
Building Sustainable Wellness
Habuild’s approach focuses on moving away from short bursts of intense motivation in favor of sustainable, everyday practices. The platform encourages users to integrate movement, yoga, and mindful breathing into their lives to foster long-term well-being.
As the world marks World Heart Day, the message from this study is clear: protecting your heart can begin with the simple act of switching off, breathing deeply, and choosing to sleep on time.