Gen Z Sparks 40% Surge in Festive Travel Searches; Varanasi Becomes Top Pick
Airbnb data reveals a massive surge in festive travel searches, with Gen Z favoring Varanasi and families heading to Srinagar.
The upcoming festive season is witnessing a massive wave of wanderlust across India, driven largely by the younger generation. According to recent data from Airbnb, festive travel searches by Indian travellers have jumped by nearly 40 per cent compared to last year, with Gen Z playing a pivotal role in this domestic tourism boom.
Gen Z: From Beaches to Blessings
While coastal escapes have always been a staple for young travellers, there is a noticeable shift toward spiritual and cultural exploration. Gen Z travellers, whose search activity has also increased by almost 40 per cent, are diversifying their itineraries.
Varanasi has emerged as a standout destination, signaling a growing appetite among the youth for India's spiritual heritage. However, the preference remains eclectic; alongside the ghats of Varanasi, young Indians are still heavily searching for:
- North and South Goa: For those seeking the classic coastal holiday.
- Kolkata: To immerse themselves in the city's iconic festive celebrations.
- Bengaluru: For those craving vibrant, urban city experiences.
"What's particularly exciting about festive travel this year is how Indian travellers are exploring more of their own country," said Amanpreet Singh Bajaj, Country Head, Airbnb India and Southeast Asia. He noted that Gen Z is leading the charge by seeking destinations that blend culture, spirituality, and modern city life.
Families Head for the Hills and Heritage
It isn't just the youth driving the numbers. Family travel has seen an even sharper incline, with searches increasing by over 40 per cent year-on-year. Families are increasingly opting for destinations that offer a mix of nature and local culture.
The data highlights a strong surge in interest for northern destinations, specifically Srinagar, Kangra, and Amritsar. Additionally, places like Guwahati, Nashik, and the East Khasi Hills are gaining traction as families seek out authentic local experiences and scenic landscapes.
The Rise of the 'Offbeat' Escape
One of the most significant trends this season is the move away from traditional tourist hubs toward rural and non-urban areas. Searches for these lesser-known destinations have grown by more than 30 per cent.
While legendary mountain retreats like Shimla and Manali continue to be popular, travellers are now venturing further. Kurung Kumey in Arunachal Pradesh has emerged as a point of growing interest, reflecting a broader desire to explore the unexplored corners of the country.
From the spiritual energy of Varanasi to the quietude of the Northeast, this festive season marks a diverse shift in how Indians—across all age groups—choose to spend their holidays.