Kangana Ranaut Graces Grand Opening of Frontier Raas in Ahmedabad
Actor Kangana Ranaut joins Frontier Raas for the grand opening of its new Ahmedabad store, celebrating royal heritage and Indian craftsmanship.
The city of Ahmedabad witnessed a blend of cinematic glamour and timeless tradition as the renowned Indian ethnic and occasionwear brand, Frontier Raas, officially opened the doors to its newest store on November 1, 2026. Adding a star-studded spark to the event, actor Kangana Ranaut attended the inauguration as the Chief Guest, marking a significant milestone in the brand's retail expansion journey.
The grand opening was not just a business event but a cultural gathering, bringing together prominent business figures, leading families, and influential members of Ahmedabad's fashion and cultural circles to explore the brand's latest offerings.
A Legacy of Craftsmanship
Established in 1954, Frontier Raas has built a formidable reputation for its exquisite handloom saris, bridal couture, traditional occasionwear, and menswear. By choosing Ahmedabad—a city deeply rooted in the history of textiles and weaving—the brand aims to bridge the gap between regional weaving traditions and the demands of contemporary Indian fashion.
The new outlet serves as a comprehensive destination for those seeking high-end bridal and festive attire. The collection features a diverse array of textiles, including the prestigious Banarasi Kadhwa and Jamdani, ensuring that customers have access to the finest weaves of the country.
Royal Inspiration: The Ensemble
The event was a masterclass in traditional aesthetics, with the creative direction drawing heavy inspiration from the royal heritage of Maharani Jamnabai Gaekwad, the Maharani of Baroda. The ensemble showcased a sophisticated fusion of various Indian textile arts:
- The Foundation: Bandhani, the iconic tie-dye craft, served as the core of the design concept.
- The Fusion: The look daringly combined the intricate Bandhani saree with the distinctive woven borders characteristic of Paithani textiles.
- The Detailing: Traditional Gujarati embroidery brought the outfit to life, featuring mirror work, gota detailing, multicoloured resham threads, and delicate bead embellishments.
- Symbolism: The saree's pallu was adorned with motifs of Lord Ganesha, Goddess Lakshmi, lotuses, birds, and peacocks, reflecting deep cultural symbolism.
- Artisanal Touches: The tassels were inspired by Gujarati tribal craftsmanship, featuring small, handcrafted decorative balls made from Bandhani fabric and beads.
One of the standout elements was the inclusion of a traditional bajuband (ornamental armlet), further cementing the royal theme of the occasion.
Deepening Roots in Gujarat
For Frontier Raas, expanding into Ahmedabad is a strategic move. The city's historical connection to Patola and Bandhani weaving makes it the perfect environment for a brand that prizes artisanal skill. The company envisions this store becoming a recognizable landmark in the city's fashion landscape and a hub for bridal shopping.
"Handloom saris have always been very close to my heart. I have immense admiration for the skill, patience and dedication of our weavers, who carry forward traditions that have been passed down through generations. I have always felt that it is important to value the people behind these textiles and ensure that their work receives the appreciation it deserves."
— Anil Batra, Chairman, Frontier Raas
With this new opening, Frontier Raas continues to champion the versatility of traditional Indian techniques, proving that heritage craftsmanship remains timeless even in the world of modern occasionwear.