Elista Launches 55” & 65” Mini-LED PRO QLED TVs
Elista unveils its new 55-inch and 65-inch Mini-LED PRO QLED 4K Google TV range featuring Dolby Vision, Dolby Atmos, and advanced display technology.
Elista, a rapidly expanding name in India's consumer electronics sector, has officially entered the high-end display market with the introduction of its Mini-LED PRO QLED 4K Google TV series. Available in massive 55-inch and 65-inch variants, these televisions are engineered to transform standard living rooms into cinematic hubs.
Advanced Display Technology for Immersive Viewing
The new Mini-LED PRO range is built on the core promise of being "Brighter. Deeper. Smoother. More Immersive." By utilizing cutting-edge Mini-LED technology, these sets offer significantly enhanced brightness levels exceeding 500 nits. This ensures that highlights are vibrant and contrast levels are deep, providing a level of picture depth that standard LED TVs often struggle to achieve.
To cater to the diverse needs of modern viewers, the range includes several high-end visual and audio features:
- Enhanced Visuals: Support for Dolby Vision, HDR10, and HLG ensures superior color accuracy and detail.
- Immersive Sound: Integration of Dolby Atmos technology provides a theater-like audio experience.
- Fluid Motion: The inclusion of MEMC (Motion Estimation, Motion Compensation) technology minimizes judder, making it an ideal choice for sports enthusiasts and gamers.
- Premium Aesthetics: A bezel-less, frameless design offers a contemporary look that maximizes the screen-to-body ratio.
Smart Entertainment with Google TV 5.0
At the center of the user experience is the Google TV 5.0 interface. This smart platform aggregates content from various streaming giants, allowing users to navigate seamlessly through apps like Netflix, YouTube, Disney+, and Prime Video. The integration of "Hey Google" voice functionality further simplifies content searches and device navigation, making the TV more intuitive for all age groups.
A Vision for the Indian Market
Speaking on the launch, Pawan Kumar, CEO of Elista, highlighted the shifting trends in Indian households. He noted that the television has become the primary entertainment center, leading to a growing demand for large-screen devices that do not compromise on picture quality. He emphasized that this launch is a significant step in Elista's mission to make sophisticated consumer technology accessible to more Indian families.
Pricing and Availability
The Elista Mini-LED PRO Google TVs are positioned for consumers looking to upgrade their home setups with premium features. The pricing details are as follows:
- 65-inch Variant: MRP of Rs 1,34,999/-
- 55-inch Variant: MRP of Rs 99,999/-
Both models come with a 1+1 year warranty, subject to registration and specific terms and conditions.