Eicher Motors and Bajaj Auto Sales Surge in September
Eicher Motors hits record monthly motorcycle sales while Bajaj Auto sees massive export growth in September.
The Indian automotive sector witnessed a significant boost in September as major players Eicher Motors and Bajaj Auto reported robust growth in their sales figures. Driven by strong export performance and domestic demand, both companies have demonstrated resilience in a competitive market.
Eicher Motors Achieves Record Monthly Motorcycle Sales
Eicher Motors, primarily through its flagship Royal Enfield brand, reached a historic milestone in September 2026. The company reported its highest-ever monthly motorcycle sales, with total units reaching 1,33,958, up from 1,24,328 in the same month last year.
A closer look at the Eicher Motors performance reveals a balanced growth pattern:
- Domestic Sales: Increased by 7 per cent, totaling 1,21,326 units.
- Exports: Saw a significant jump of 17 per cent, reaching 12,632 units.
- Half-Yearly Performance: For the April-September period, motorcycle sales surged by 20 per cent year-on-year to 7,09,096 units.
Interestingly, the sales data showed a shift in consumer preference regarding engine capacity. Motorcycles with an engine capacity of up to 350cc, along with electric vehicles, saw a 13 per cent growth. Conversely, models with engine capacities exceeding 350cc experienced a 26 per cent decline during the month.
“Building on our momentum this year, we achieved our highest-ever monthly dispatches in September 2026. As we enter the festive period, we are continuing solid business performance supported by key product interventions,” stated B Govindarajan, Managing Director of Eicher Motors Ltd and CEO of Royal Enfield. He noted that the company is currently scaling up production and inventory to meet the high demand expected during the festive season.
Bajaj Auto Driven by Massive Export Growth
Bajaj Auto also reported a positive trend, with total sales climbing 5 per cent to 5,38,443 units in September, compared to 5,10,504 units in the previous year. While the domestic market presented some challenges, the company's international footprint provided a massive cushion.
The breakdown of Bajaj Auto's sales highlights the importance of the global market:
- Total Sales: 5,38,443 units (up 5 per cent).
- Two-Wheeler Sales: 4,51,494 units (up 5 per cent).
- Commercial Vehicle Sales: 86,949 units (up 9 per cent).
- Export Surge: A massive 32 per cent increase in total exports, reaching 2,43,987 units.
The export performance was particularly strong in the two-wheeler segment, which grew by 34 per cent. This surge was crucial in offsetting a 12 per cent decline in domestic two-wheeler sales. Looking at the broader picture for the first half of the year (April-September), Bajaj Auto's total sales rose by 24 per cent to 29,87,135 units, bolstered by a 47 per cent increase in exports.