Doctors Foodstore Launches Longevity Flour, India’s First Atta With a Published Protein Quality Score
Doctors Foodstore introduces Longevity Flour, India's first atta to publish a PDCAAS protein quality score, focusing on protein, fibre, and fat quality.
In a significant shift for the Indian staples market, Doctors Foodstore has introduced Longevity Flour, a product designed to move the conversation beyond simple protein quantity to actual protein quality. This marks a departure from traditional Indian atta, which often lacks transparency regarding how well nutrients are absorbed by the body.
Beyond Quantity: The Importance of Protein Quality
While many Indian brands focus on the total grams of protein in their flour, Doctors Foodstore is addressing a critical gap: how much of that protein is actually usable. The company has launched Longevity Flour with a published PDCAAS (Protein Digestibility Corrected Amino Acid Score) of 1.00, the highest possible value on the FAO/WHO scale. This score, independently measured by NABL-accredited Equinox Labs, indicates that the protein is both complete in its amino acid profile and highly digestible.
Most plant-based proteins typically score well below 1.00, making this the first atta in India to print a PDCAAS score directly on its packaging. By focusing on the protein quality, the brand aims to help consumers optimize their daily nutrition through a staple they already consume multiple times a day.
A Nutrient-Dense Composition
The formulation of Longevity Flour is based on the observation that the typical Indian diet is often heavy on refined carbohydrates but lacking in essential components for healthy aging, such as high-quality protein, dietary fibre, and healthy plant-source fats. The product uses MP Sharbati wheat as a base, blended with a specific mix of ingredients to enhance its nutritional profile:
- Protein Boost: Contains 51.84 g of protein per 100 g, verified by TÜV India. The blend includes vital wheat protein, pea protein, and soya flour. Notably, pea protein is added to provide the lysine that wheat protein typically lacks.
- High Fibre Content: Delivers 12.77 g of dietary fibre per 100 g, sourced largely from psyllium husk and flaxseed.
- Healthy Fats: Flaxseed is included to provide plant-source omega-3 fats, a nutrient often missing from standard wheat flour.
A single 25 g scoop, which is roughly equivalent to one roti, provides approximately 13 g of protein while containing less than 1 g of added sugar and minimal trans fats.
Unprecedented Transparency: The Health Passport
In an industry where contamination testing is rarely disclosed to the end consumer, Doctors Foodstore has opted for radical transparency. The company has tested the flour for heavy metals, including arsenic, cadmium, lead, and mercury, all of which were found to be below detection limits and well within FSSAI safety standards.
To ensure consumer trust, every tin features a QR code. This code provides access to the full, unedited laboratory reports for that specific batch, covering:
- Protein and amino acid profiles
- Mineral content
- Nutritional panels
- Contaminant testing results
Additionally, each tin contains a Health Passport booklet, which explains the scientific significance of these nutritional figures and the methods used to measure them.
Designed for the Indian Kitchen
Despite its advanced nutritional profile, Longevity Flour is designed to be used like any conventional atta. It can be kneaded, rested, and cooked on a traditional tawa without requiring any change to existing cooking habits. This ease of use is central to the brand's philosophy: the most effective dietary changes are those that can be maintained consistently over many years.
"Indians do not need another supplement. They need more from the food they already eat," the company stated, emphasizing that the most honest way to prove the product's efficacy is to publish all testing data, including the metrics that consumers rarely ask for.