Cura Brings Arsh Cura Online in a Category India Still Does Not Talk About
Cura Ayurvedic & Unani Limited brings Arsh Cura online to break the silence around haemorrhoids treatment in India.
In a move to break the social stigma surrounding a widespread medical condition, Cura Ayurvedic & Unani Limited has launched Arsh Cura online. This decision aims to provide a discreet solution for millions of Indians suffering from haemorrhoids (piles), a condition that remains largely unspoken about due to embarrassment.
The Silent Struggle of Millions
Recent medical data highlights the massive scale of this health issue. A systematic review published in Annals of Medicine in 2025, analyzing 19 studies involving nearly 14,000 participants, revealed that approximately 25.34 per cent of Indian adults live with haemorrhoids. Experts suggest the actual figure is likely much higher because the condition is systematically under-reported.
Unlike many ailments, haemorrhoids are impossible to ignore; they announce themselves immediately. Yet, despite the physical discomfort, many patients suffer in silence for years. The barrier to seeking help is rarely a lack of awareness, but rather the social discomfort of discussing the condition.
Breaking the Barrier of Embarrassment
The hesitation to seek treatment often manifests in awkward social situations. Patients frequently wait for a chemist's shop to empty before asking for relief, or they apologize to doctors before mentioning the issue.
"We have sold this product for years to people who walked into a shop and asked for it, and we know what that walk costs them," said Aditya Mihir, Executive Director at Cura Ayurvedic & Unani Limited. "A business of our size can afford to say the word out loud, and most brands in this category would rather not. Putting Arsh Cura on our website is the practical half of the same decision. Nobody should have to wait for a shop to empty before they can buy something they need."
Dr. Avantika Soni, a BAMS Ayurvedic Consultant at Cura, noted that patients often apologize when raising the subject. "They will describe something they have lived with for two or three years and begin by saying sorry. The delay is almost never about whether they noticed. It is about how long it took to say it to someone."
Discreet Access and Ayurvedic Science
By making Arsh Cura available on their official website, curaayurved.com, the brand is removing the dread of face-to-face counter conversations. This online route allows for a private and dignified purchase experience.
The product formulation is rooted in traditional Ayurvedic science, utilizing key ingredients such as:
- Daru Haridra
- Chitrakmool
- Suran
- Amla
- Harad
- Baheda
- Aloe
The name "Arsh" is derived from the classical Ayurvedic term for the condition. The formulation is triple-refined and sugar-free, offering an affordable solution at an MRP of ₹234 for a 500 ml pack.
About Cura Ayurvedic & Unani Limited
Founded in 1999 in Ghaziabad, Cura is a wellness brand built on Ayurvedic science. With 27 years of operation, the company manages a portfolio of over 500 products and operates five manufacturing units. Notably, it is India's first solar-powered, zero-fossil-fuel Ayurvedic manufacturer. Their products are manufactured in SS-grade kettles every 48 hours and are backed by NABL-tested labs and ISO certifications. Currently, over 3,000 doctors across more than 28 states recommend Cura products.