Chetan Bhagat Joins AI Startup to Build Interactive Digital Twins
Author Chetan Bhagat joins TwinCafe as Chief Creative Officer to help develop AI Digital Twins that offer interactive personal experiences.
In a significant move that signals a shift in how artificial intelligence is being utilized, renowned author Chetan Bhagat has joined the Bengaluru-based AI startup TwinCafe. Bhagat is stepping into the role of Chief Creative Officer, while also serving as a partner and co-investor in the venture.
Developed by Viven AI, TwinCafe is moving beyond the traditional use of AI for mere content generation. Instead, the platform is venturing into the realm of AI Digital Twins—technology designed to replicate a person's unique knowledge, experience, and perspective to facilitate deeply personalised, interactive experiences.
Beyond Content: The Rise of Interactive AI
The core mission of TwinCafe is to allow users to do more than just read or watch a person's work. Through digital twins, individuals can engage in direct, conversational interactions with the expertise and personality of a creator or expert. This technology aims to break the barriers of time and geography, allowing knowledge to be shared at an unprecedented scale.
Chetan Bhagat, commenting on the transformative potential of this shift, noted that every major technological evolution has fundamentally altered human communication. He believes that AI Digital Twins possess the potential to redefine how humanity interacts with both people and the vast landscape of global knowledge.
Potential Real-World Applications
The company envisions several sectors that could be revolutionised by this interactive technology:
- Education: Teachers could extend their presence and instruction far beyond the physical limits of a classroom.
- Entrepreneurship: Business leaders could share their specific experiences and mentorship with a much larger audience simultaneously.
- Content Creation: Creators can interact with their fans and followers on a massive scale through personalised digital avatars.
India’s Growing Role in the AI Revolution
The strategic move by TwinCafe comes at a time when India is emerging as a powerhouse in the global AI landscape. Recent industry reports highlight India's massive potential and rapid adoption rates:
- The India AI Edge 2026 report by Zinnov, OpenAI, and Z47 identifies India as the world's second-largest AI consumer market.
- India currently ranks first globally in terms of AI skill penetration.
- According to Deloitte, 40 per cent of Indian organisations report significant or full AI usage, significantly outpacing the global average of 28 per cent.
The Human Element in Digital Replication
Ashutosh Garg, the Founder and CEO of TwinCafe, emphasised that while technology provides the foundation, the success of digital twins lies in the human connection. He stated that making these digital entities meaningful to millions requires a delicate balance of creativity, trust, and a profound understanding of human behaviour.
Garg noted that Bhagat's involvement is crucial to bringing this human perspective to the forefront as the company aims to scale its innovations from India to the global stage.