CEA Urges Lifestyle Shifts and Faster MSME Payments

Chief Economic Advisor V Anantha Nageswaran urges timely MSME payments, tailored credit norms, and individual responsibility for better public health.

KRISHNVEER SINGH9 October 20262 min read0 viewsBusiness
CEA Urges Lifestyle Shifts and Faster MSME Payments

Chief Economic Advisor V Anantha Nageswaran has called for a dual transformation in India, emphasizing that both individual lifestyle choices and institutional financial discipline are critical for the nation's long-term prosperity. Speaking at the 21st Annual National Conference on Inclusive Growth organized by Sa-Dhan, Nageswaran highlighted the need for personal responsibility in health and much-needed reforms to support the MSME sector.

Prioritizing Personal Health and Mental Well-being

Addressing the growing public health challenges, Nageswaran argued that government policy alone cannot solve the health crisis; instead, a fundamental change in social attitudes and daily habits is required. He pointed out that the increasing consumption of packaged and unhealthy foods—often mistakenly viewed as a symbol of prosperity—must be addressed through a shift in mindset.

The Chief Economic Advisor recommended several key lifestyle changes to build a healthier society:

  • Physical Activity and Nutrition: Increasing regular exercise and reducing the intake of edible oils.
  • Screen Time Management: Limiting the use of smartphones and digital screens.
  • Preventative Care: Regular medical screenings and the creation of comprehensive health records.
  • Mental Health Support: Strengthening counseling services, particularly for students dealing with exam-related stress.

Nageswaran specifically emphasized that mental health counseling should be accessible from the high-school level onwards. While acknowledging the rise of Artificial Intelligence, he stressed that human intervention remains indispensable in providing effective mental health support.

Fixing the MSME Payment Crisis

Turning to the economy, Nageswaran highlighted that while credit growth in the MSME sector is outperforming overall bank credit growth, delayed payments remain a significant hurdle. He noted that micro, small, and medium enterprises often find themselves in an unequal bargaining position when dealing with larger corporations and institutions.

He observed a troubling trend where some buyers raise objections regarding the quality of goods or services only when the payment deadline approaches, using these claims as a tactic to stall payments. To combat this, he called for stronger payment discipline, suggesting that government ministries, public sector entities, and procurement agencies must lead by example to set a standard for the private sector.

Calls for Tailored Credit Norms

The CEA also advocated for a departure from "one-size-fits-all" financial regulations. He suggested a review of the current uniform 90-day norm used to classify overdue MSME accounts, noting that different sectors operate on vastly different working capital cycles.

"India should consider norms suited to domestic business practices and sector-specific requirements rather than follow a uniform global approach," Nageswaran stated, noting that the current rigid classification system could inadvertently restrict MSMEs' access to essential credit.

Despite these challenges, Nageswaran pointed to positive developments, such as the massive growth of the Trade Receivables Discounting System (TReDS). He noted that the value of discounted invoices on the platform has surged from approximately Rs 2,000 crore at its inception to nearly Rs 3.5 lakh crore, demonstrating the potential for digital financial tools to support small businesses.

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