Campus Activewear Unveils First Reimagined Store in New Delhi
Gautam Gambhir inaugurates Campus Activewear's first reimagined retail store in Roop Nagar, New Delhi, featuring an immersive lifestyle experience.
Leading Indian sports and athleisure brand Campus Activewear has reached a major retail milestone with the launch of its first reimagined store in Roop Nagar, New Delhi. Designed to cater to the evolving needs of modern consumers, this new format marks a significant shift in how the brand presents its products, moving from traditional displays to an immersive, lifestyle-led environment.
The grand opening was graced by the Head Coach of the Indian cricket team, Gautam Gambhir, who inaugurated the facility. The new space, spanning 1,640 sq. ft., serves as the blueprint for the brand's future retail strategy, blending its energetic identity with a contemporary, minimalist design.
A New Era of Immersive Retail
The Roop Nagar outlet is not just a shop but a curated experience. Moving away from conventional shelving, the store features dedicated zones designed for product exploration, styling, and interaction. Key highlights of the redesigned space include:
- Interactive Elements: Customers can enjoy lace customization and dedicated photo-op areas.
- Curated Design: The store utilizes striking window displays, product hotspots, styling boards, and tactile flooring to make the shopping journey intuitive.
- Diverse Assortment: The store houses a wide range of products, including lifestyle sneakers, running and walking shoes, the ÉLAN collection, women’s and kids’ footwear, apparel, accessories, bags, and sandals.
Speaking at the launch, Gautam Gambhir noted that the spirit of sport—adapting and pushing forward—is reflected in the evolution of Campus Activewear. He praised the homegrown brand for staying connected to the changing aspirations of young India.
Strategic Expansion in Delhi NCR
With 311 exclusive stores already operating across India, Campus Activewear is heavily focused on strengthening its footprint in major urban hubs. The brand currently operates 41 stores in the Delhi NCR region, a market it views as a primary growth driver. The company aims to expand this presence to over 60 stores in the coming years due to the high consumer spending potential in the area.
Nikhil Aggarwal, CEO of Campus Activewear, emphasized that the Indian athleisure market is at an exciting stage. He stated that the brand is focused on long-term growth and building capabilities to serve a broader consumer landscape that seeks products fitting seamlessly into everyday life.
Engaging the Youth: The 'Move Your Way' Activation
To celebrate the launch and connect with the local community, the brand is bringing its 'Move Your Way' philosophy directly to the students. A specialized shoe truck activation will be stationed near Roop Nagar and North Campus in Delhi for two weeks. This mobile experience will feature:
- Engaging fitness challenges.
- Open talent activities.
- Opportunities for winners to grab coupons and exclusive merchandise.
The reimagined Roop Nagar store is now officially open, inviting shoppers to experience the next generation of Campus Activewear's retail vision.