Bisleri Partners with Ladakh Marathon for Third Year
Bisleri International returns as the Official Hydration Partner for the Ladakh Marathon for the third year running, supporting athletes in high-altitude races.
In a significant boost to high-altitude endurance sports in India, Bisleri International has announced its continued association with the High Altitude Sports Foundation Ladakh (HAFL). For the third consecutive year, the leading packaged drinking water company will serve as the Official Hydration Partner for the iconic Ladakh Marathon.
This partnership aims to support athletes tackling one of the most challenging sporting environments in the country, providing essential hydration as they navigate the unique and demanding terrain of Ladakh.
Supporting Every Level of Endurance
The Ladakh Marathon is renowned for its diverse race formats, catering to both elite ultra-marathoners and casual runners. As the hydration partner, Bisleri will provide on-ground support across several key categories, including:
- Silk Route Ultra: 122 km
- Khardung La Challenge: 72 km
- Full Marathon: 42 km
- Half Marathon: 21 km
- 11.2 Km Run
- Run for Fun: 5 km
The collaboration ensures that Bisleri maintains a strong presence through dedicated hydration stations and product integration within runner support areas. Beyond physical hydration, the partnership will also focus on sustainability initiatives and digital storytelling, capturing the essence of the high-altitude running experience.
A Commitment to Performance and Resilience
Commenting on the renewed association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, highlighted the connection between the brand and the spirit of the event. He noted that the Ladakh Marathon serves as a true test of resilience, making consistent hydration a vital component for every participant's journey.
Motup Chewang, Chairperson of the High Altitude Sports Foundation Ladakh, expressed enthusiasm for the long-term tie-up. He emphasized that having Bisleri on board strengthens the foundation's ability to support runners while advancing their commitment to responsible and sustainable event management. He added that the partnership is expected to benefit both the athletes and the local community in Ladakh.
Strengthening India's Sporting Footprint
This move reaffirms Bisleri's growing involvement in the Indian sporting landscape, specifically focusing on endurance and outdoor performance. By aligning with such a prestigious high-altitude event, the brand continues to emphasize its core values of purity and health while supporting the growing community of fitness enthusiasts across the nation.