Festive Rush? BharatPe Agentic AI Now Handles Business Real-Time
BharatPe launches Agentic AI powered by Google Cloud to provide 24/7 real-time business support for merchants during the Indian festive season.
As India enters its most vibrant time of the year, the surge in consumer demand is transforming retail, dining, travel, and gifting into a whirlwind of activity. With festive demand hitting a five-year high in 2026—particularly in apparel, automobiles, and consumer durables—merchants are facing a massive spike in transactions and customer queries. To ensure business owners don't get overwhelmed, BharatPe has introduced BharatPe agentic AI, an intelligent assistant designed to manage business operations in real time.
More Than Just a Chatbot: Action-Oriented AI
Built using the Gemini Enterprise Agent Platform on Google Cloud, the BharatPe agentic AI is integrated directly into the BharatPe for Business app. Unlike traditional AI that simply answers questions, this "agentic" system is designed to take actual action. It can interact with over 60 live systems in real time, meaning it doesn't just tell a merchant how to do something—it can actually execute the task.
Key Capabilities of the AI Assistant
- 24/7 Availability: Merchants no longer have to wait for traditional support hours to resolve issues; the AI is available around the clock.
- Voice-First Multilingual Support: Recognizing the diversity of Indian commerce, the AI supports English, Hindi, Hinglish, and various regional languages. Merchants can speak naturally, interrupt the AI mid-sentence, and avoid the frustration of tedious IVR menus or waiting on hold.
- Deep Personalization: The AI doesn't start from scratch every time. It uses the merchant's screen activity, previous interaction history, and past support tickets to provide context-aware help.
- Operational Support: From handling chargebacks and filing complaints to tracking the status of existing requests, the AI streamlines the administrative side of business.
- Smart Business Growth: The assistant can analyze a merchant's needs and suggest relevant BharatPe financial products, such as POS systems, loans, and Credit-on-UPI.
A Seamless Experience for the Modern Merchant
The goal of this AI-first approach is to let business owners focus on their customers rather than their software. By proactively flagging issues and following up on pending requests, the system reduces the time spent navigating complex support processes.
How Merchants Can Use It
Getting started with the new tool is straightforward. Merchants can access the BharatPe agentic AI through the BharatPe for Business app. Depending on their preference, they can choose to interact via chat or voice. Users can even customize the experience by selecting their preferred persona, avatar, and voice for the assistant.
By combining context, task execution, and multilingual accessibility, BharatPe is aiming to empower the merchants who drive India's festive economy, ensuring that the record-breaking demand of 2026 is met with efficiency and ease.