Ajay Devgn, Amruta Fadnavis join 'Sea Shore Shine 2026' clean-up drive at Juhu beach
Actor Ajay Devgn and Amruta Fadnavis join the Sea Shore Shine 2026 drive at Juhu Beach to tackle post-Ganpati waste and marine pollution.
In a powerful display of civic responsibility, Bollywood superstar Ajay Devgn joined hands with Amruta Fadnavis and various civic leaders at Juhu Beach on Saturday. The star was part of the massive 'Sea Shore Shine 2026' clean-up drive, a major initiative organized by the Divyaj Foundation in collaboration with the BMC and the Mumbai Police.
Taking place at the ‘A’ Gate of Juhu Beach, the drive arrived just one day after the Ganpati Visarjan festivities. The event brought together a diverse group of people, including students, NGOs, volunteers, civic officials, and prominent public figures, all united by a single goal: addressing marine pollution and managing the waste left behind after the festival.
A Collective Responsibility for Mumbai's Coastline
Speaking about his participation in the initiative, Ajay Devgn emphasized that maintaining clean beaches is not a task for a single entity. “Clean beaches are not the responsibility of one organisation or one authority alone. They reflect the collective discipline and concern of citizens,” the actor stated. He expressed his happiness in supporting the Divyaj Foundation, noting that real change occurs when people unite for a larger cause. He further added that he was drawn to the project because of its creative approach to environmentalism.
Amruta Fadnavis, who leads the Divyaj Foundation, highlighted the emotional connection Mumbaikars have with the ocean. “The sea gives Mumbai its identity, its beauty and its spirit. Keeping our shores clean is not just a civic responsibility, it is an emotional commitment to the city we love,” she remarked. She noted that the campaign specifically aims to inspire the younger generation to take ownership of the environment.
Moving Towards Eco-Friendly Traditions
The drive was prompted by the significant amount of waste accumulated on the shores following the Ganpati idol immersions. Fadnavis stressed that while cultural traditions are vital, they must be balanced with environmental sustainability. She urged citizens to make eco-friendly celebrations a habit rather than a one-time event, stating, “This should not be a one-day event; it needs to become a habit.”
The initiative saw strong support from municipal and political leaders:
- BMC Commissioner Ashwini Bhide noted that the program serves as a symbolic effort to educate the youth about the immense value of natural resources and water bodies.
- BJP Mumbai President Ameet Satam lauded the collaboration between the Divyaj Foundation and the BMC, observing that people from all walks of life—including spiritual organizations and students—had come together to assist the city's administration.
The 'Sea Shore Shine' campaign serves as a reminder that protecting Mumbai's coastline requires sustained civic participation and a long-term commitment to preserving the city's natural beauty for future generations.